{"id":98,"date":"2022-04-13T23:42:35","date_gmt":"2022-04-13T15:42:35","guid":{"rendered":"https:\/\/googleplayaab.com\/?p=98"},"modified":"2022-05-03T14:00:41","modified_gmt":"2022-05-03T06:00:41","slug":"aso%e4%bc%98%e5%8c%96%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%8caso%e4%bc%98%e5%8c%96%e6%80%8e%e4%b9%88%e5%81%9a","status":"publish","type":"post","link":"https:\/\/googleplayaab.com\/?p=98","title":{"rendered":"aso\u4f18\u5316\u662f\u4ec0\u4e48\uff0caso\u4f18\u5316\u600e\u4e48\u505a"},"content":{"rendered":"\n

ASO\u662f\u201c\u5e94\u7528\u5546\u5e97\u4f18\u5316\u201d\u7684\u7b80\u79f0\u3002ASO(App store Optimization)\u5c31\u662f\u63d0\u5347\u4f60APP\u5728\u5404\u7c7bAPP\u5e94\u7528\u5546\u5e97\/\u5e02\u573a\u6392\u884c\u699c\u548c\u641c\u7d22\u7ed3\u679c\u6392\u540d\u7684\u8fc7\u7a0b\u3002\u7c7b\u4f3c\u666e\u901a\u7f51\u7ad9\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u7684\u4f18\u5316\uff0c\u5373SEO\uff08Search Engine Optimization\uff09\u4f18\u5316\u3002ASO\u4f18\u5316\u5c31\u662f\u5229\u7528App Store\u7684\u641c\u7d22\u89c4\u5219\u548c\u6392\u540d\u89c4\u5219\u8ba9APP\u66f4\u5bb9\u6613\u88ab\u7528\u6237\u641c\u7d22\u6216\u770b\u5230\u3002\u901a\u5e38\u6211\u4eec\u8bf4\u7684ASO\u5c31\u662fApp Store\u4e2d\u7684\u5173\u952e\u8bcd\u4f18\u5316\u6392\u540d\u3002\u91cd\u70b9\u5728\u4e8e\u5173\u952e\u8bcd\u641c\u7d22\u6392\u540d\u4f18\u5316\u3002<\/p>\n\n\n\n

ASO\u4f18\u5316\u4e3b\u8981\u505a\u4ec0\u4e48\u4e8b\u60c5<\/h2>\n\n\n\n

\uff081\uff09\u76f8\u5173\u641c\u7d22\u4f18\u5316\uff1a\u9996\u6587\u5b57\u4f18\u5316<\/p>\n\n\n\n

\uff082\uff09\u8f6c\u5316\u7387\u4f18\u5316\uff1aicon\uff0c\u5382\u5546\u540d\u79f0\uff0c\u63cf\u8ff0\uff0c\u8bc4\u4ef7\u4f18\u5316<\/p>\n\n\n\n

\uff083\uff09\u699c\u5355\u4f18\u5316\uff1a\u4ee5\u5408\u4f5c\u51b2\u91cf\uff0c\u9650\u514d\u51b2\u91cf\uff0c\u5237\u699c\u51b2\u91cf\u4e3a\u4e3b<\/p>\n\n\n\n

\uff084\uff09\u641c\u7d22\u4f18\u5316\uff1a\u2460\u5c55\u73b0\u4f18\u5316\uff08\u5e94\u7528\u540d\u3001\u5173\u952e\u8bcd\u3001api\u3001\u5382\u5546\uff09\u2461\u6392\u5e8f\u4f18\u5316\uff08\u5386\u53f2\u4e0b\u8f7d\u548c\u5f53\u524d\u4e0b\u8f7d\uff09<\/p>\n\n\n\n

ASO\u4f18\u5316\u7684\u51e0\u65b9\u9762\u4ee5\u53ca\u91cd\u8981\u7a0b\u5ea6<\/h2>\n\n\n\n

1\u3001APP\u6807\u9898\uff08\u91cd\u8981\u7a0b\u5ea6\u2605\u2605\u2605\u2605\u2606\uff09<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e00\u4e2a\u597d\u7684\u6807\u9898\uff0c\u4e0d\u4ec5\u6709\u52a9\u4e8e\u5438\u91cf\uff0c\u800c\u4e14\u5728ASO\u65b9\u9762\u4e5f\u4f1a\u62a2\u5360\u5148\u673a\u3002<\/p>\n\n\n\n

\u76ee\u524d\u82f9\u679c\u540e\u53f0\u5141\u8bb8\u6807\u9898\u6700\u591a\u53ef\u8bbe\u7f6e255\u4e2a\u5b57\u8282\uff0c\u6ce8\u610f\u6bcf\u4e2a\u6c49\u5b57\u53603\u4e2a\u5b57\u8282\u3002<\/p>\n\n\n\n

\u8fd9\u91cc\u8ddf\u5927\u5bb6\u5f3a\u8c03\u4e8c\u70b9\uff1a<\/p>\n\n\n\n

\u25cf\u6807\u9898\u4e0d\u5b9c\u5806\u780c\u8bcd\u8bed\uff0c\u5bb9\u6613\u5ba1\u6838\u4e0d\u901a\u8fc7\u3002<\/p>\n\n\n\n

\u25cf\u6807\u9898\u5c3d\u91cf\u7528\u957f\u53e5\uff0c\u907f\u514d\u77ed\u8bcd\u592a\u591a\uff0c\u4ee5\u4e24\u4e2a\u957f\u53e5\u4e3a\u4f73\u3002<\/p>\n\n\n\n

2\u3001\u5173\u952e\u8bcd\u57dfKeyword\uff08\u91cd\u8981\u7a0b\u5ea6\u2605\u2605\u2605\u2605\u2605\uff09<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76ee\u524d\u82f9\u679c\u5141\u8bb8100\u4e2a\u5b57\u7b26\u7684Keyword\uff0c1\u4e2a\u6c49\u5b57\u76f8\u5f53\u4e8e1\u4e2a\u5b57\u7b26\u3002\u7531\u4e8e\u6807\u9898\u90e8\u5206\u53ef\u53d1\u6325\u7a7a\u95f4\u4e0d\u5927\uff0c\u6240\u4ee5Keyword\u7684\u9009\u8bcd\u9700\u8981\u7279\u522b\u7b56\u5212\uff0c\u8fd9\u91cc\u8ddf\u5927\u5bb6\u5206\u4eab\u51e0\u70b9\uff1a<\/p>\n\n\n\n

\u25cfKeyword\u4e0d\u9700\u8981\u7528\u9017\u53f7\u6216\u8005\u5206\u53f7\u8fdb\u884c\u533a\u9694\uff0c\u82f9\u679c\u4f1a\u81ea\u884c\u5206\u8bcd\u6536\u5f55\u3002<\/p>\n\n\n\n

\u25cf\u53cc\u8bcd\u6536\u5f55\u7387\u5927\u4e8e\u4e09\u8bcd\u6536\u5f55\u7387\u3002\u4e3e\u4f8b\u201c\u683c\u6597\u73a9\u6e38\u620f\u201d\uff0c\u683c\u6597\u3001\u6e38\u620f\u53ef\u80fd\u4f1a\u88ab\u6536\u5f55\uff0c\u4f46\u662f\u73a9\u6e38\u620f\u4e0d\u4e00\u5b9a\u4f1a\u88ab\u6536\u5f55\u3002<\/p>\n\n\n\n

\u25cf\u4ece\u73a9\u5bb6\u89d2\u5ea6\u51fa\u53d1\uff0c\u770b\u770b\u4f5c\u4e3a\u73a9\u5bb6\u5728\u641c\u7d22\u4e00\u6b3e\u6e38\u620f\u7684\u65f6\u5019\uff0c\u4f1a\u8f93\u5165\u4ec0\u4e48\u8bcd\u3002<\/p>\n\n\n\n

\u25cf\u53ef\u4ee5\u53c2\u8003\u540c\u7c7b\u578b\u7684\u6e38\u620f\uff08\u5373\u7ade\u54c1\uff09\u4f7f\u7528\u7684\u5173\u952e\u8bcd\uff0c\u8fdb\u884c\u6536\u5f55\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f46\u662f\u6ce8\u610f\uff1a\u5047\u8bbe\u60a8\u5f00\u53d1\u4e86\u4e00\u6b3e\u4e2d\u5ea6\u6e38\u620f\uff0c\u4f7f\u7528\u8ddf\u300a\u68a6\u5e7b\u897f\u6e38\u300b\u6216\u300a\u5927\u8bdd\u897f\u6e38\u300b\u4e00\u6837\u7684\u5173\u952e\u8bcd\u662f\u6ca1\u6709\u610f\u4e49\u7684\uff0c\u56e0\u4e3a\u8fd9\u6b3e\u6e38\u620f\u672c\u8eab\u7684\u5b89\u88c5\u91cf\u90fd\u8fbe\u4e0d\u5230\u8fd9\u4e24\u6b3e\u6e38\u620f\u7684\u6c34\u5e73\uff0c\u5373\u4f7f\u6536\u5f55\u4e86\u4e5f\u8fbe\u4e0d\u5230\u6548\u679c\u3002<\/p>\n\n\n\n

\u25cf\u6807\u9898\u8ddfKeyword\u91cc\u9762\u7684\u8bcd\u4e0d\u7528\u91cd\u590d\uff0c\u91cd\u590d\u5e76\u4e0d\u4f1a\u589e\u52a0\u641c\u7d22\u6743\u91cd\uff0c\u800c\u4e14\u8fd8\u6d6a\u8d39\u5b57\u7b26\uff1b<\/p>\n\n\n\n

\u25cf\u5173\u952e\u8bcd\u4e4b\u95f4\u8fd8\u53ef\u4ee5\u76f8\u4e92\u7ec4\u5408\u3001\u6269\u5c55\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff1a\u5929\u5929\u5192\u9669\u98de\u8f66\uff0c\uff0c\u7528\u6237\u641c\u7d22\u201c\u5929\u5929\u98de\u8f66\u201d\u6216\u8005\u201c\u98de\u8f66\u5192\u9669\u201d\u90fd\u53ef\u4ee5\u641c\u7d22\u5230\u4f60\u7684APP\u3002\u7406\u8bba\u4e0a\u662f\u8fd9\u6837\uff0c\u4e0d\u6392\u9664\u5076\u5c14\u7279\u6b8a\u60c5\u51b5\uff0c\u82f9\u679c\u5206\u8bcd\u7ec4\u5408\u89c4\u5219\u8fd8\u662f\u9ed1\u5323\u5b50\u3002<\/p>\n\n\n\n

\u3000\u3000\u6ce8\u610f\uff1a\u53ea\u6709\u5728\u63d0\u4ea4\u65b0\u7248\u672c\u7684\u65f6\u5019\uff0c\u624d\u80fd\u4fee\u6539\u6807\u9898\u8ddfKeyword\u91cc\u9762\u7684\u8bcd\uff0c\u9700\u8981\u82f9\u679c\u5ba1\u6838\u901a\u8fc7\uff0c\u624d\u80fd\u751f\u6548\u3002\u65f6\u95f4\u6210\u672c\u5e76\u4e0d\u5c0f\uff0c\u56e0\u6b64\u6bcf\u4e00\u7248\u672c\u7684\u8bcd\u9700\u8981\u614e\u91cd\u3002<\/p>\n\n\n\n

3\u3001icon\u8ddf\u622a\u56fe\uff08\u91cd\u8981\u7a0b\u5ea6\u2605\u2605\u2605\uff09<\/strong><\/p>\n\n\n\n

icon\u8ddf\u622a\u56fe\u5bf9\u4e8e\u641c\u7d22\u4f18\u5316\u6ca1\u6709\u4f5c\u7528\uff0c\u4f46\u662f\u5bf9\u4e8e\u4e0b\u8f7d\u8f6c\u5316\u7387\u7684\u4f5c\u7528\u662f\u5927\u7684\uff0c\u4e5f\u5c31\u662f\u54b1\u4eec\u4fd7\u79f0\u7684\u201c\u5438\u91cf\u201d\uff0c\u6e38\u620f\u5f00\u53d1\u56e2\u961f\u4eec\u503c\u5f97\u5728icon\u4e0b\u529f\u592b\u3002\u70ab\u9177\u7684icon\u80af\u5b9a\u66f4\u5438\u5f15\u73a9\u5bb6\u4e0b\u8f7d\u7684\uff0c\u6e38\u620f\u622a\u56fe\u4e5f\u662f\u7c7b\u4f3c\u7684\u3002<\/p>\n\n\n\n

\u3000\u3000\u6ce8\u610f\uff1aicon\u8ddf\u622a\u56fe\u4e5f\u662f\u53ea\u6709\u63d0\u4ea4\u65b0\u7248\u672c\u7684\u65f6\u5019\uff0c\u624d\u80fd\u4fee\u6539\u3002<\/p>\n\n\n\n

4\u3001\u5e94\u7528\u63cf\u8ff0\uff08\u91cd\u8981\u7a0b\u5ea6\u2605\u2605\u2605\uff09<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6709\u574a\u95f4\u4f20\u95fb\uff0c\u5e94\u7528\u63cf\u8ff0\u5bf9\u4e8e\u641c\u7d22\u4f18\u5316\u662f\u6709\u7528\u7684\u3002\u6839\u636e\u6570\u636e\u663e\u793a\uff0c\u871c\u8702\u7f51\u7edc\u53ef\u4ee5\u5728\u8fd9\u91cc\u544a\u8bc9\u5927\u5bb6\uff0c\u5e94\u7528\u63cf\u8ff0\u5bf9\u4e8e\u641c\u7d22\u4f18\u5316\u5b8c\u5168\u6ca1\u7528\u3002\u4e5f\u5c31\u662f\u8bf4\u5e94\u7528\u63cf\u8ff0\u91cc\u9762\u51fa\u73b0\u7684\u8bcd\u5e76\u4e0d\u4f1a\u88ab\u6536\u5f55\u3002\u4f46\u662f\u8ddficon\u3001\u622a\u56fe\u4e00\u6837\uff0c\u73a9\u5bb6\u5728\u6311\u9009\u4e00\u6b3e\u6e38\u620f\u7684\u65f6\u5019\uff0c\u80af\u5b9a\u4f1a\u770b\u8fd9\u4e9b\u4ecb\u7ecd\u7684\uff0c\u6709\u5438\u5f15\u529b\u7684\u6587\u6848\uff0c\u663e\u7136\u4f1a\u5f97\u5230\u73a9\u5bb6\u7684\u80af\u5b9a\uff0c\u4e5f\u80fd\u5e26\u6765\u4e0b\u8f7d\u3002<\/p>\n\n\n\n

\u3000\u3000\u6ce8\u610f\uff1a\u5e94\u7528\u63cf\u8ff0\u662f\u53ef\u4ee5\u968f\u65f6\u81ea\u884c\u4fee\u6539\uff0c\u4e0d\u7528\u901a\u8fc7\u82f9\u679c\u5ba1\u6838\u3002<\/p>\n\n\n\n

5\u3001\u8bc4\u8bba\uff08\u91cd\u8981\u7a0b\u5ea6\u2605\u2605\u2605\u2606\uff09<\/strong><\/p>\n\n\n\n

APP\u597d\u8bc4\u6570\u6709\u591a\u91cd\u8981\uff0c\u76f8\u4fe1\u5f00\u53d1\u8005\u90fd\u8fbe\u6210\u5171\u8bc6\u7684\uff0c\u9664\u4e86\u8ba9\u73a9\u5bb6\u66f4\u6709\u4e0b\u8f7d\u6b32\u671b\u4e4b\u5916\uff0c\u597d\u8bc4\u5ea6\u597d\u7684APP\u4e5f\u8d8b\u4e8e\u641c\u7d22\u6392\u540d\u66f4\u9ad8\u3002<\/p>\n\n\n\n

\u25cf\u8fd9\u4e00\u70b9\u662f\u6211\u4eec\u4e0d\u80fd\u5b8c\u5168\u638c\u63a7\u7684\uff0c\u5237\u8bc4\u8bba\u662f\u4e07\u4e07\u4e0d\u53ef\u7684\uff0c100%\u6709\u98ce\u9669\u3002<\/p>\n\n\n\n

\u25cf\u5728\u7528\u6237\u201c\u723d\u201d\u7684\u65f6\u5019\u8bf7\u6c42\u5176\u8bc4\u4ef7\uff0c\u4f8b\u5982\uff0c\u5728\u7528\u6237\u5b8c\u6210\u4e00\u4e2a\u5956\u52b1\u4efb\u52a1\u6216\u8005\u51fb\u8d25\u4e00\u6b21\u9ad8\u5206\u65f6\u3002\u8bb0\u4f4f\u8981\u5f15\u5bfc\uff0c\u800c\u4e0d\u662f\u5f3a\u8feb\u3002\u7c7b\u4f3c\u201c\u8bf7\u7ed9\u6211\u4eec\u4e2a\u8bc4\u4ef7\u201d\uff0c\u800c\u4e0d\u8981\u76f4\u63a5\u5199\u201c\u8bf7\u7ed95\u661f\u597d\u8bc4\u201d\u3002<\/p>\n\n\n\n

\u25cf\u82f9\u679c\u7981\u6b62\u4efb\u4f55\u624b\u6bb5\u8bf1\u5bfc\u7528\u6237\u8bc4\u8bba\uff0c\u4e0d\u8981\u8bbe\u7f6e\u4efb\u52a1\u8ba9\u7528\u6237\u53bb\u8bc4\u8bba\uff0c\u7136\u540e\u5956\u52b1**\u9053\u5177\u4e4b\u7c7b\u7684\u3002<\/p>\n\n\n\n

6\u3001\u6d3b\u8dc3\u5ea6DAU\uff08\u91cd\u8981\u7a0b\u5ea6\u2605\u2605\u2605\u2605\uff09<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6d3b\u8dc3\u5ea6\u5bf9\u4e8e\u641c\u7d22\u6392\u540d\u4e5f\u662f\u6709\u5f71\u54cd\u529b\u7684\uff0c\u800c\u4e14\u82f9\u679c\u51fa\u4e8e\u751f\u6001\u7cfb\u7edf\u7684\u5065\u5eb7\u53d1\u5c55\uff0c\u4e5f\u5728\u4e0d\u65ad\u52a0\u5f3aDAU\u7684\u6743\u91cd\u3002\u6d3b\u8dc3\u5ea6\u7684\u63d0\u9ad8\u662f\u9700\u8981\u5404\u4f4d\u4ea7\u54c1\u7b56\u5212\u7684\u4eba\u5458\u8111\u6d1e\u5927\u5f00\u4e86\u3002<\/p>\n\n\n\n

7\u3001\u4e0b\u8f7d\u91cf\uff08\u91cd\u8981\u7a0b\u5ea6\u2605\u2605\u2605\u2605\uff09<\/strong><\/p>\n\n\n\n

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